(There are two videos here. Make sure not to miss the second one!)
apple is so proud and confident
they are not afraid of arrogance. they aren't shy.
there are some awful anti-greatness mindsets that are prevalent today, and hard to explain, and apple rejects them well.
We spend a lot of timefucking wonderful
On a few great things.
Until every idea we touch
Enhances each life it touches.
Apple is Good and they are proud of it. and they say so (without shouting or bullshitting). their products are great and enhance life.
so many ppl won't claim they are great out of some kind of fear. ppl will disagree, ppl will call them arrogant, ppl will try to tear them down, they invite a high standard of criticism, etc
(also a lot of people are not great. but even some people with some greatness won't say it!)
apple has inspired me. i'm going to be even more explicit than apple is:
I am the best living philosopher.
The best living philosopher writes "ppl". We are doomed.
Pride goeth before a fall...